Reputation Governance at Jersey Road

Jersey Road helps Christian organisations, churches and cathedrals steward their reputation and strengthen their witness.

What is Reputation Governance?

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Reputation Governance is about creating a culture of resilience across your organisation. This is not just about avoiding crises, it’s about communicating in a way that consistently reflects your values and witness, so reputation is stewarded in both calm and storm.


It means putting the right frameworks, practices and culture in place so that:

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Our offering

1. Prevention & preparedness

  • Reputation Governance audits tailored to your context.
  • Crisis plans, playbooks and escalation frameworks.
  • Stakeholder mapping, communication audits and proactive engagement.
  • Spokesperson and crisis team training and simulation workshops.

2. Incident response

  • Crisis advisory support.
  • Message development and rapid response statements.
  • Media relations and monitoring, alongside social listening.
  • Stakeholder communication and sensitive communications guidance.

3. Recovery & renewal

  • Post-crisis reviews and leadership debriefs.
  • Progress reporting frameworks for transparency.
  • Rebuilding trust by effectively communicating progress/change, alongside positive narrative storytelling.

4. Reputation building

  • Identifying and amplifying good news stories.
  • Thought leadership and media engagement.
  • Campaigns that highlight impact, heritage and mission.
  • Positioning Cathedral leadership teams as trusted, valued voices in civic life.

"We have benefitted enormously from partnering with Jersey Road. Their expertise has been invaluable in helping us develop crisis resilience and become better prepared for increased scrutiny. We've also worked together to develop practices that help mitigate against reputation risks developing and escalating in the first place. They have been proactive in scanning the cultural horizons, quick to respond when needed, calm under pressure, wise in their recommendations, and at all times helped us remain true to our core Christian ethos."

Jon Scamman, CEO, CPAS

Why Jersey Road?

  • The UK’s only specialist Christian communications agency.
  • 15+ years’ experience helping churches, cathedrals, charities and ministries communicate with impact.
  • A dedicated Reputation Governance team with experience serving more than 60 Christian organisations.
  • Expertise in both crisis response and proactive reputation building.

Contact

Gareth Russell
Chief Executive Officer
[email protected]
Sarann Buckby
Associate Director – Reputation Governance
[email protected]

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