Messaging

If you want to engage effectively with your audiences, you need to have a strong brand, with clear, consistent and compelling key messages at the heart of your communications.

Working closely with your team, we can review your brand positioning and assess how it can be shaped or repositioned to enhance your reputation with your target audiences.

We’ll develop engaging messages at an organisational or campaign level, helping you to communicate with one voice across your organisation and increase your credibility, authenticity and impact.

We’ll agree the right brand positioning and messaging package for you, with options including:

Analysis of your audiences, context and any existing research – if desired, we can also conduct new research to provide you with up-to-date, relevant audience insights.
An audit of your current brand positioning, messaging and tone of voice.
Stakeholder focus groups and message testing.
An internal messaging workshop, followed by the crafting of new or refined key messages.
A positioning and key messaging architecture document, including your key messages, tone of voice and guidance on messaging implementation across different audiences, channels and territories.
A key messaging training session, coaching staff on messaging usage in their context.

Tyndale House - producing engaging, targeted content

UK charity Tyndale House approached us for help with a podcast that required high quality recording, producing and editing.

Read the case study

“The technical expertise and experience that Jersey Road brought to our podcast series was invaluable to us as a small team.”

Beth Vickers – Communications Manager, Tyndale House, Cambridge.

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