YouVersion were looking for a global PR and communications partner ahead of its milestone of one billion installs of the Bible App. The brief was to develop and deliver a global PR and communications campaign that would create significant media and influencer engagement around the world, especially with the mainstream press. The key target regions were Africa, Australia, Brazil, Latin America, Singapore, Spain, Taiwan, the Netherlands, France and the UK.
We developed an international communications strategy that would create a global moment for the Bible. We crafted messaging and delivered media training to equip spokespeople with region-specific talking points to amplify the significant impact of Scripture being installed on one billion devices across different regions and cultures.
We worked closely with trusted international partners, ensuring that content was tailored to regional contexts, whilst maintaining global alignment. Through this approach, partners were able to produce authentic local content and secure relevant media coverage. We maintained centralised, global oversight to ensure consistency across all regions. In doing this, we were able to maximise the impact of the delivery at the local level.
We also identified and secured influencers who aligned with YouVersion's values and would deliver the most impact across the key regions. We created content toolkits and guidance and coordinated the global distribution of influencer PR boxes. We monitored posts and tracked engagement metrics, and their performance demonstrated the campaign’s strong digital impact.
We executed a global media campaign that communicated the impact Scripture has globally today. We exceeded our coverage targets, surpassing the goal of achieving 50% mainstream media gaining coverage in multiple outlets including the BBC, The Sydney Morning Herald and Business A.M.
We delivered a global influencer campaign to amplify the reach of YouVersion’s billionth celebration by engaging new audiences and securing a combined potential reach of 65.7 million. The campaign increased awareness of the Bible App and established new influencer relationships for future collaborations, working with a total of 107 global influencers.
🗞️ 313 pieces of coverage
🎧 89 radio interviews
👀 164M online readership
Watch Bobby Grunewald, CEO at YouVersion speaking about how the Bible is going viral on The Way UK podcast, as part of the campaign.
“Partnering with Jersey Road to celebrate one billion installs across the YouVersion Family of Bible Apps was a great experience. Throughout our collaboration, I saw each person bring their strengths and pour into something bigger than themselves. It’s beautiful seeing the body of Christ working together to bring visibility to His Word.”
With decades of experience in journalism, advocacy and communications, our team knows what it takes to craft campaigns that can have a lasting impact.
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