The non-profit client came to Jersey Road after the board became award that a significant sum of money had been embezzled from the organisation by a staff member. The client requested support on how to communicate the issue with key stakeholders and the media.
Jersey Road delivered a comprehensive reputation management strategy to support the client and its board with communication of the issue to staff, donors and the media.
In worst case scenario planning the client had suggested that a crisis like this could see it lose half of its donor income.
Through the honest and thoughtful communications and engagement plan the client reported that it could not determine any loss of donor income.
"We are so thankful to the team at Jersey Road for helping us to navigate this challenging time for us as an organisation. This was more than just communications. The team's prayers and advice were so valuable to me as acting CEO and to have come out the other side with strengthened relationships with donors due to our communication approach is a testament to the wisdom of the Jersey Road team."
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