Pilgrims' Friend Society

Pilgrims' Friend Society (PFS) supports older people to live fulfilled later lives in residential care homes and independent living housing schemes.

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Brief

Christian care home provider PFS has been a client since 2020, with the aim of raising awareness of its brand, homes and campaigns by sharing stories of staff and residents.

Solution

We’ve worked closely with the PFS team to develop a winning formula. By sourcing heartwarming stories and sharing them at key calendar moments, we've achieved significant, repeated media coverage in both tier one national media and target regional media near PFS care homes.

Impact

Specific highlights include:

🗞 135 pieces of coverage

👍 4,000+ engagements

🌏 266m cumulative media audience

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“Thanks to the dedicated team at Jersey Road, we’ve been able to raise the profile of our work and have reached new audiences. Our reputation as a provider of excellent places for older Christians to live is growing."

Helen Nathan, Communications Manager, Pilgrims' Friend Society

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