LICC wanted to gain access to the young adult Christian zeitgeist and gain visibility in the areas where 18 - 35s consume most of their news, engaging young people by building relationships with high profile Christian influencers who would promote their content on social media.
We researched influencers who had a messaging or missional connection to LICC, with a view to inviting them to take part in interviews for LICC's Instagram feed and sharing them.
We then reached out to our top targets, securing partnerships with 14 influencers. By taking part in the interviews and sharing the posts, they introduced their audiences to LICC and delivered meaningful engagement with LICC's social media platforms, web pages and resources.
In the first month of the influencer campaign, it achieved:
👨👩👦👦 2.27b max cumulative media audience
🌏 328% increase in accounts reached
👀 114% increase in accounts engaged
Josh Hinton from LICC, reflects on the partnership with Jersey Road around their influencer engagement campaign.
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