Langham Partnership were looking to relaunch a library grant that they run as a 'Books for Bible Colleges’ campaign. This was to tackle the growing need for written resources at overseas Bible colleges and seminaries.
They intended to resource over 650 libraries in almost 100 countries with contextually relevant, Christ-centred, and biblically-informed literature, in 2024.
Their primary objectives were to both raise awareness of the campaign and increase giving, to help fund the grants.
We encouraged the client to launch the campaign on World Book Day to maximise coverage on a day that the world was already interested in books and written resources.
We pitched the release showcasing the problem, the solution and a quote from a previous grant recipient.
We also brought the client an influencer strategy hinged around the BFBC campaign that would see high-profile theological leaders and educators read a book that was from a majority world theologian - and a book within the grant library - then film a book review that highlighted the campaigns key messages.
The press release secured coverage in every major Christian publication and radio station, including 16 pieces of coverage to our targeted audience.
Specific highlights include:
🌐 92,800 online views
🗞 42,000 radio listeners
👂 42,500 radio listeners
"Jersey Road delivered a PR campaign for our Books for Bible Colleges campaign by launching it on World Book Day, securing extensive media coverage. Their approach and press release, filled with strong news hooks and impactful statistics, captured the attention of many of the major UK Christian publications and radio stations. Furthermore, Jersey Road developed our campaign into a unique influencer initiative, which has resonated powerfully with our target influencers, which will significantly raise our profile and expand our reach to new audiences. Their expertise and dedication have spearheaded the campaign's success.”
With decades of experience in journalism, advocacy and communications, our team knows what it takes to craft campaigns that can have a lasting impact.
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