The Biblica UK team sought to expand their audience reach, which was predominantly U.S based at the time. To achieve this, they subscribed to an Intelligence Tracker, to gain deeper insights and identify new opportunities.
Their primary goals were to reach potential donors and partners, while also expanding their social media reach into the UK.
We devised a comprehensive strategy to support Biblica’s goal of expanding their audience beyond the U.S. This included conducting in-depth research on the key industry-related search terms frequently used in UK audiences, as well as analysing the engagement of industry partners’ audiences.
By evaluating the audience engagement of Biblica’s industry partners in the UK, we provided insights into the behaviour of their target audience and provided recommendations. This data was then used to inform a more tailored social media strategy, designed to attract, and engage their target audience more effectively in the UK.
“Our team has been able to make more informed and strategic decisions thanks to the Intelligence Tracker. The platform’s powerful analytics have significantly improved our ability to track and interpret data in real-time. Highly recommend for any business looking to optimize data-driven decisions."
With decades of experience in journalism, advocacy and communications, our team knows what it takes to craft campaigns that can have a lasting impact.
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