Jersey Road was engaged by Baptist Financial Services on two separate projects:
1) To create content for its 40-year anniversary event.
2) To deliver an annual communications plan including social media, quarterly newsletters, EDMs, video creation and internal communications.
40-year anniversary event
Jersey Road conducted research to develop a 32-page history of BFS document, with that content also used across social media. The team also developed and designed impact slides that were used at the celebration event.
We also researched and interviewed spokespeople and produced a video on the history of BFS that was played at its 40th birthday celebrations at Sydney Opera House.
Annual communications plan
Jersey Road utilised years of experience in communications delivery for faith-based organisations to act as a member of the Baptist Financial Services communications team, sourcing content from across the organisation to share across its communications channels.
“We were thrilled with the outputs from Jersey Road who managed the whole project from beginning to end with little input required from our team. These assets are not only of historical significance to BFS but also serve as a wonderful way to celebrate the impact of BFS over 40 years. Jersey Road is truly an essential part of our communication team."
With decades of experience in journalism, advocacy and communications, our team knows what it takes to craft campaigns that can have a lasting impact.
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