Abel Movement - a movement to help the next generation find its God-given purpose and mission - needed to define its key messages and offering in order to launch a new website.
We started by running workshops to discover Abel Movement's mission, vision, values and purpose and developed copy in line with the tone and values of the organisation.
We used these key messages to create copy for a new website, providing Abel with legitimacy as it gets ready to launch this new initiative.
“The ability of the team at Jersey Road to take challenging and complex information and distill it into easily digestible information is second to none. Having the heart of Abel Movement reflected back to me in our key messages is so encouraging. We are thrilled by the website and are excited and equipped to move forward with the launch of our new initiative.”
With decades of experience in journalism, advocacy and communications, our team knows what it takes to craft campaigns that can have a lasting impact.
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