A new study released today has found that evangelicals in the UK feel more confident in sharing their faith as a direct result of the release of the Quiet Revival report in April 2025. The survey of 2,004 British evangelicals found that 18-34 year olds were particularly likely to feel more confident as well as those identifying as Black or Black British.
The study, commissioned by communications agency Jersey Road and conducted by Whitestone Insight, was released as part of the initial findings from the Evangelical Trust Tracker - a biannual survey for Christian organisations to track trust and awareness in their brand and campaigns.
The Quiet Revival was launched in the spring of 2025 by Bible Society and garnered headlines across the world as it found that men and young people were returning to the Church and overall church attendance was on the rise.
48% of UK evangelicals in today’s study agreed that they felt more confident in sharing their faith, with 27% disagreeing with the statement. The impact was particularly noticeable generationally - with 18-24 year olds (68%), 25-34 year olds (84%) and 35-44 year olds (77%) all noting more confidence in evangelism since the Quiet Revival report launched, in comparison to only 40% of 55-64 year olds.
There were some significant trends linked to ethnicity as well as age, with 77% of black UK evangelicals saying they felt more confident in sharing their faith since the Bible Society report launch, compared with 41% of white UK evangelicals.
Gareth Russell, CEO of Jersey Road said, “The Quiet Revival report has sparked a national and global conversation about the return to Christianity. It has been fascinating to see the anecdotal encouragement that many churches across denominations have experienced - but it is even more encouraging to note that evangelicals are feeling an increased confidence in sharing their faith with those around them.”
Rhiannon McAleer, the co-author of the Quiet Revival and Director of Research and Impact for Bible Society, commented: “It's very encouraging to see the effect The Quiet Revival has had on the confidence of Christians to share their faith. As well as noting an overall rise in church attendance, we found a general rise in openness to faith and curiosity about the Bible, particularly among younger adults. It's really important that the Church seizes this opportunity and invests in Bible-based discipleship, so that this becomes a long-term trajectory of growth.”
Andrew Hawkins, CEO of Whitestone Insight said “It is striking that by a ratio of 2:1 evangelical Christians say are more confident than less so in sharing their faith when they feel their hearers are more open to the gospel. That this is concentrated among younger Christians, and – interestingly – men, is particularly significant. This new-found confidence is less pronounced among the poorest socio-economic groups as well as in rural areas, so the challenge will be to ensure the good news reaches everyone.”
Read the full article via Christian Today.
By Liam Flint, Marketing Manager at Jersey Road
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