“Gen Z are seeking to avoid the experts, they want stories, personal experiences and authenticity.” 🤝
Episode 9 of CommsCast with Jersey Road is out now, we explore what Gen Z need and want from a charity in order to commit their time, money and advocacy.
How can you engage Gen Z for your mission and channel their passion for issues like social justice?
Ruth Jackson (nee McGarahan), producer and youth specialist for Premier Christian Radio’s Unbelievable? podcast and Fay Austen, Senior Account Executive join Liam Flint to discuss:
🗣 Learning the language of the next gen. Remove all jargon!
👍 👎 Dos and don'ts for engaging Gen Z in digital spaces.
⭐ What moves them to become brand advocates.
❤️ How Gen Z are ultimately won and lost by your values.
Learn what changes you need to make in order to better engage the next gen for your mission, by watching or listening to the podcast, via the links below:
With decades of experience in journalism, advocacy and communications, our team knows what it takes to craft campaigns that can have a lasting impact.
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